The Adwords Marketing Center - Orchid PPC Marketing Package

The Lotus PPC Marketing Package is designed to help medium to large businesses, to have full access to all adwords advertising features, in addition to a set of free goodies, like keyword tracking reports, or A/B split testing. Our Lotus economic package includes everything you'll ever need - at an unbeatable price. We provide the following service for you:


	With the Lotus package we will take care of up to five campaigns, for even more flexibility, which is usually enough to cover the most of your advanced goals. The campaigns enable you to focus your advertising locally, world-wide, for different languages or a combination of these targets.


	We can create and organize your keywords in up to 50 Google Adwords groups. However, as a special service, we also implement the 'Power Posting' feature for you, which means you can bid at a keyword level, rather than only at the groups level, which is usually the case. This will hold true for any and all of your keywords. Power Posting allows you to bid exactly at the level you want.

With the Lotus package, we supervise, manage and bid, for up to 850 keywords or combination (phrases) of them, for you. If you need more, you can extend the numbers in 200 increments at any time, for a small cost. Since you may not have those keywords ready, we investigate, research and assign the keywords you may need for your products or services. There is no need to waste your time in finding them and no need to invest in any keyword tools - we have access to all of them and know how to use them properly.


	Our offer includes the management of up to 20 AD copies. Since these copies must confirm to Google's rules, we will design your ads. If you have no idea how to write these ads, we provide free customized ads for you - tailored directly to your business. This is especially important as these ads should include the keywords you are bidding on.


	AD copy must be adjusted - and tested for effectiveness. Changing just a few words can yield a much higher CTR. We do this testing for you. In addition, we add any AD copy you like after consulting with you.

One of the most important aspects of any advertising campaign is to be able to measure the effectiveness of the keywords, to find out your ROI. We provide keyword tracking for free - a feature you have to pay up to $70 per month for on other sites! Note that for technical reasons, remote actions and related sales tracking, may be somewhat limited for clients promoting external affiliate sites on different domains.

Any adwords campaign is useless if the customer who clicks an ad, can't be persuaded to take action. This is usually done via a single so called "Landing Page", where anyone clicking on a Google AD will be forwarded to. At this page, customers can order directly or subscribe to newsletters, for example. We will design and provide a Landing Page for you ...free, if your ad budget is at least $500. Otherwise, we can design one for you, for a small additional fee, or use the one you may have already designed yourself, at no cost.


	To give you control over your campaign, we provide you with a free weekly URL and keyword tracking and performance report. You will always know where your money has been spent and what results you have achieved.


	In addition to a weekly report, we will stay in touch with you all the time. During account setup, there are many questions we need to discuss together. We will always be here to answer any questions you may have, once your campaign has finished, too!

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